Why the name "LuLu Monkey"?

Our founder’s love for her two dogs, LuLu and Monkey, made dedicating the company to them a no brainer. We also share that same dedication to product development. LuLu Monkey has been created to bring quality and innovative products to the tailgating and sports licensing industry.


LuLu Monkey began business in 2012 in Greenville, South Carolina. Our founder is a huge sports and tailgating fan; she always carried her convenient multi-use rolling shopping basket to games and parties. The crowd response was overwhelming, and she was constantly asked, “Where do you get one?”. From that need, LuLu Monkey was born and the LooneyBin brand began.


The SportsFix brand arose from a realization that there aren’t many sports licensed tools. Our sister companies have been in the tool manufacturing business for over 35 years, and whether you’re in the shop, at the game, or just in the garage, SportsFix tools show your dedication oto the team. Several items, including a college move-in tool kit with bag, tool storage carts, creepers and seats are ready to be branded with your favorite teams or sports graphics.


Althought we are just getting started, LuLu Monkey has a dedication to the sports licensing market. Look for LuLu Monkey to be creating innovative sports licensed tailgating caddies (LooneyBin) and tools in the near future.